Industry
Travel & Marketing
Annual Revenue
$1.4+ Billion
Location
Florida, USA
How we helped a leading tourism marketing organization unify 5+ data sources, automate schema handling, and accelerate campaign activation with real-time CDP delivery
Build a future-ready data foundation driving faster insights, improved marketing agility, and enhanced customer engagement.
Challenge
The client, a leading tourism marketing organization, faced multiple challenges with its fragmented marketing data ecosystem:
- Fragmented Data Sources: Data was spread across multiple platforms (Basis, ActOn, Nativo, Simpleview, Gravity Forms), each with its own schema and update cycles, leading to inconsistencies and inefficiencies in campaign execution.
- Schema Handling & Updates: Changes in source system schemas often broke existing pipelines, requiring extensive manual intervention to adjust data transformations and maintain reporting continuity.
- Time-Consuming Processes: Manual extraction and integration of campaign data delayed insights and slowed time-to-market for campaigns.
- Limited Customer Data Activation: Without a clean, centralized data foundation, the client struggled to activate campaigns in their downstream Customer Data Platform (Simon Data) at scale and in real time.
Solution
Unified Data Ingestion Framework: Developed flexible pipelines consolidating data from 5+ marketing platforms into a centralized Snowflake data warehouse, ensuring schema alignment and consistency.
Automated Schema Handling
Built robust, modular integration logic in Matillion + dbt to automatically adapt to source schema changes, minimizing downtime and manual fixes.
Automation & Quality Controls
Embedded automated data quality checks and reconciliation logic to ensure pipelines ran with high reliability, accuracy, and repeatability.
Centralized & Scalable Platform
Leveraged Snowflake’s centralized repository to unify multi-channel marketing datasets, enabling future scalability across new source systems.
Activation & Delivery
Integrated the consolidated dataset with Simon Data (CDP) through seamless API-based pipelines, enabling real-time personalized marketing campaigns.
Reference Architecture
Result
- Accelerated Campaign Launches with activation timelines reduced by half, enabling faster go-to-market.
- Trusted, Unified Insights with consistent, reliable data powering cross-channel marketing decisions.
- Future-Ready Foundation designed to easily scale as new platforms and data sources are added.