Innovation Through Data
Enterprise Data Modernization (EDM) is the process of transforming outdated data infrastructures and legacy systems into scalable, cloud-native platforms that are ready for advanced analytics, AI, and real-time decision-making. EDM enables businesses to manage large volumes of data efficiently, integrate data seamlessly, and gain actionable insights quickly.
Customer 360 is a unified data platform that brings together customer information from various touchpoints and systems (CRM, marketing, sales, service) into a single, holistic view. This solution enables businesses to understand and engage customers more effectively, improving personalized service, sales, and customer retention.
Real-Time Analytics enables businesses to capture, process, and analyze data continuously, allowing for immediate insights and decision-making. With the ability to process data in real-time, organizations can react faster to market changes, customer behavior, and operational issues.
We’re not just analyzing your data, we’re accelerating your business
We may be small, but our vision is big. Our extensive work with clients across many industries has included the development of AI and machine learning techniques that speed up our data analytics process, providing deep insights in weeks, not months.
Our use case accelerators are designed to address specific business challenges in a clear, efficient manner. While other firms offer generalized data analysis methods, at Logic Pursuits we believe in true business acceleration through the use of customized, problem-specific technologies.
Leverage our battle tested solutions so that you can accelerate the change management you need now.
Learn More About Our Accelerators.
Logic Pursuits are end-to-end analytics experts who help their clients achieve better business outcomes. Our business process analytics and automation methodology leverages advanced techniques and well-established accelerators to deliver actionable insights to leaders, enabling them to take swift action and drive significant operational improvements.
Most importantly, the team at Logic Pursuits understands the complexities of any organization’s most critical asset, data. Our data analytics services include intelligent automation, data management and governance, data visualization and continuous intelligence services. We partner with business leaders to innovate integrated and proven solutions around data practices. We also use data analytics to offer strategic recommendations, plan business process automation and identify opportunities for growth.
Our Capabilities
Data Strategy
Expert-led analysis, vision, and planning to accelerate your data ecosystem.
Data Engineering
Custom-built data models creating a scalable and resilient architecture.
Data Analytics & Visualization
Accelerated insights with intuitive visual analytics.
Data Science
Deep actionable insights for predictive forecasting and improved strategic decisions.
Marketing & Sales Analytics
As the function of marketing continues to evolve in a digital world, it has become less about creative and more about data analytics. Being one of the most rapidly changing, complex, and high-pressure areas of business operations, the marketing and sales function is difficult to manage successfully without the insights that deep data analytics can provide.
Ask any CMO and they will tell you that, whether managed internally or using third-party agencies, establishing trust in the effectiveness and optimization of marketing spend is one of their greatest concerns.
Challenges include managing to the breadth of media channels, campaigns, reporting platforms, customer journey flows, and lead handling and sales processes. Attribution is the end-all be-all requiring that massive amounts of disparate data be clearly understood.
By converging and analyzing large sets of data from multiple internal and external sources, Logic Pursuits helps marketers:
- Identify their best performing channels
- Improve the ROI of marketing spend
- Better understand customer journey & behavior
- Support efforts managed by third party agencies
- Achieve greater predictability in their marketing programs
Operations Analytics
COO’s are tasked with not just keeping the business running day-to-day but also continually seeking ways to streamline operations to improve productivity, cut costs, and increase customer satisfaction and LTV.
We perform analytics that help design controls for forward-thinking businesses that want to understand their current and potential problems. We’ll look at areas of your business including your suppliers, AR/OTC, DPO/DSO, direct spend, freight, financial close, workforce, and contact center. After identifying risks and operational inefficiencies, we design creative solutions using ongoing data analytics monitoring and technical expertise.
Let Logic Pursuits serve as your new business advisor to ensure operational efficiency. Logic Pursuits will help your organization understand the insights that matters most to your business operations to capitalize on trends and opportunities that could otherwise be overlooked.
Customer Analytics
In today’s hyper-competitive environment, understanding your customers is mission critical. Brands that leverage deep customer analytics outperform their competition by delivering highly personalized experiences, anticipating needs, and building stronger, longer-lasting relationships.
Yet, customer data is often spread across disconnected systems (CRM, POS, marketing platforms, loyalty programs, service centers) making it difficult to gain a clear and actionable view of the customer.
We bring together fragmented customer data and apply advanced analytics to help you:
- Unify customer profiles across multiple data sources
- Map and optimize the full customer journey
- Segment audiences for precise targeting and personalization
- Predict customer behaviors such as churn, loyalty, and purchase intent
- Identify high-value customers and emerging market opportunities
- Support retention, upsell, and cross-sell strategies
Whether you’re aiming to deepen brand loyalty, boost lifetime value, or fine-tune customer acquisition efforts, we deliver the insights you need to act.
Get to know your customers better and turn that knowledge into real business growth.
Flexible Service Model for Flexible Needs
Our clients are as varied as their needs, so we do not subscribe to a one-size-fits-all approach. Our initial consultation and planning sessions will help define which analytics service level is best meets your needs.
One-Time Rapid Analytics Service
Choose a set of 8 - 10 analytics across your business process, provide us with associated data in a readable format, and we will deliver comprehensive analytics results within 4 weeks. Ideal for proof-of-concept analysis to provide a current assessment of the organization’s analytics capabilities and the strength of the insights that can be produced.
Monthly or Quarterly Rapid Analytics Service
Similar to One Time Rapid Analysis Service but with delivery 12 (Monthly) or 4 (Quarterly) times per year for a defined set of analytics. Ideal for monitoring the monthly or quarterly performance of internal controls and key risk indicators (KRIs).
Ongoing Analytics Service
Ideal for ad-hoc and/or special projects, you identify and prioritize opportunities and integrate our analytics services into your business process. We’ll deliver results based on the defined scope.
From cloud native application and data pipelines to CRM and collaboration, we’ll help you get the most out of your technology investments while mitigating the risks that come with change.
tableau
data visualization and analytics solution
snowflake
cloud data warehouse
databricks
cloud based data engineering
power bi
data visualization
aws
cloud platform services (including ML services)
microsoft azure
cloud platform services (including ML services)
qlik
data visualization
d3
data visualization
alteryx
data science and analytics
sas
data storage & analytics
sql
data storage & analytics
python
data science & analytics
informatica
data governance and quality
collibra
data governance
workday
financial and human capital management (saas)
concur
travel and expense management (saas)
uipath
robotics process automation
blue prism
robotics process automation
spark
large scale data processing
fivetran
data integration
Mongodb
NoSQL databases
powerapps
low code no code apps
mattilion
cloud based data transformations
domo
data visualization and analytics solution
and many more.
We can help in delivering modern data platforms, business dashboards, and game changing AI solutions unlocking new opportunities to cut costs, accelerate innovation, and win your new customers.